In all types of business Time is money and so is Reliability. In designing and building our range of desktop PC's for professional graphics, media and compute intensive business tasks we undertook a detailed analysis of:

• What demands typical business, artistic & scientific compute intensive tasks make - such as demanding HD video encoding, sound editing & synthesis, 3D graphics modelling and rendering, scientific and mathematical modelling and simulations, medical and biological folding and engineering
• How best to ensure any investment in technology lasts longest and when it does require more power its possible to incrementally upgrade it and not have to wholesale replace as is typical
• With the size of raw digital photographs, the frame sizes of HD video and huge data arrays for simulations and scientific calculations high speed and large memory sizes are a must.  As are the right cache memory combinations on the CPU (processor)
• Workstations and servers may be left on for long periods of time. Hours, days or even weeks constantly crunching calculations, rendering, ray tracing or resolving problems

Effortlessly keeping up to date

Cryo desktop PC's not only give you best in class performance but by giving you an extra 30% or more performance now you not only get more done in less time today, but your investment will last about the same amount of time longer than a standard desktop PC (or Mac).

In addition we provide an upgrade assurance policy that means you can selectively upgrade any component, get money back on any old components swapped out and by individual arrangement we can even let you trial different pieces of equipment or components to see what suits your particular requirement best.  So if your wondering if its the graphics, the memory or the processor that's holding you back we can let you try out upgrades in each area to see what helps you out without having to spend the money up front to find out.  We can also arrange to upgrade your machine onsite, or ship it back to us perform the upgrade and retest, then ship it back to you, you don't have to do anything but make the request.

How can I customise my Cryo Desktop PC?

We provide a whole host of options designed to make your PC fit your unique requirements.  We choose our component options very carefully and if it doesn't make the grade it doesn't go into the design or in the options list.  We also try to avoid option combinations that just don't make sense.  Its one of the reasons we don't offer SLI or Crossfire graphics as standard, as it simply doesn't make financial sense to buy two graphics cards if one very powerful one will meet your needs, so we don't do it.

You might prefer one type of sound card over another, or one type of graphics instead of the one we recommend you are free to choose whatever you like out of our huge range of selected quality options and we will build it for you.  If you cant find what you want just drop us a note in the special requirements and we'll discuss it with you or find it for you.  We provide you with a good range of options we know work well together so you can be confident whatever you choose you wont be making any compromises.

Are Cryo Custom PC's the best?

We could go on to tell you we make the best performing PC's on the market, but everyone makes that claim now don't they.  Instead we'll just point you to our gallery and say take a look at some of our benchmarks and compare them with the competition.  Only sometimes that might be hard as our competition doesn't always publish their benchmarks.  I wonder why!?

Our secret to ultimate PC performance, reliability and stability is our Cryo Boost™ technology and process.  It's a unique combination of design, cooling, overclocking, stability testing and optimisation that enables carefully selected computer components to run at significantly higher speeds than standard.  With this you get the double bonus of more performance now, and reduced obsolescence down the track.  With our upgrade assurance policy you have the added confidence that when you do need that little bit more you don't need a whole new machine.

So what do you get with a Professional PC from us:

• Extreme processors - well no matter which one you go for you will get Extreme Performance from Cryo Boost, even our entry level design which uses the mid range Quad performs faster than a standard Intel Extreme processor at over 3.7GHz, and if you go for the Velox and the Extreme processor you might be lucky hit the magic 5GHz.  To put it in context its unlikely that even the best performing Intel processor will come out of the factory at this speed inside the next three years!  So for at least this long you have a performance advantage.  If there's one thing modern media and graphics need its lots of processing power
   
• Quad Core - We don't try to palm you off with Core 2 Duo processors, a lot of OEM's are still building with Duos to deplete old stocks but because we build on-demand we don't have that problem.  In terms of retail prices there is little between the price of a Quad and a Duo and it makes absolutely no sense to build with them any more.  Quad core is the way to go all new applications are being built to take advantage of multi-threading and with 8-way processors here to stay with Corei7 you would be mad to settle for less
   
• Lots of Disk Space - you just cant have to much of it and if you run out its a real pain.  For the small additional cost we give you a whole Terabyte as standard with anything above the entry level Quad, and offer you RAID as a reliability and performance boosting option
   
• A Quality Case worthy of its contents - it saddens us to see £2000 of computer parts in a cheap and tatty case that scratches you like an angry kitten whenever you try to change any of the parts inside.  We expect you to have one of our high performance computers for some time to come, so you are going to want to add or change things every now and then.  Our cases are solid aluminium not pressed steel, they are anodised, not painted so the finish doesn't flake and peel, and you can take almost everything out without needing a screwdriver, a socket set and a degree in electronics
   
• Graphics performance when you need it - For 3D rendering and modelling we offer the latest cards and present you with options graded by performance at each price point so you can make informed decisions.
   
• Powerful Power Supply - all this horsepower needs feeding a lot of juice.  If the power sags so will the performance, or worse, your machine will crash or hang.  Our designs keep your processors and graphics engines well fed
   
• Ultra fast memory - we don't skimp on memory you'll be getting quick memory that keeps your CPU busy doing work and not waiting around for the memory to keep up.  We are only still using DDR2 memory in the Quad design to keep costs down, all other designs are already using DDR3, the latest memory
   
• all Cryo Boosted™ of course, for extreme performance.

Now all there is to do is choose the right Cryo PC for you, and take a look at it in more detail...

Which Cryo Desktop build to choose?

We would recommend you consider the following options for each build to suit Professional needs (click the usage heading on the left to go to a customisation page for your professional needs):

** With products like Adobe CS4 that can utilise the free processing power of the GPU (nVidia CUDA / ATI CTM) its worth investing in a higher end graphics card for the performance benefits.